Projects
CMP AppStore
ADP Pvt. Ltd. | July 2024 – Present
Role: Team Lead / Individual Contributor
Next-generation composable marketplace platform re-architected with modern frameworks to deliver
scalable storefront experiences, headless CMS adoption, AI-driven search, and robust analytics
while ensuring backward compatibility with legacy AppDirect storefronts.
- Architected composable architecture with Single SPA monorepo for modular scalability.
- Designed headless CMS-supported architecture, reducing dependency on AppDirect.
- Built micro-frontend components for search results, lead forms, and storefront modules.
- Enhanced Smart Search with Generative AI to improve discoverability and personalization.
- Implemented behavioral analytics (GA, Pendo) to optimize CRO.
- Designed fallback master data strategy with MongoDB + AWS RDS for resilience.
- Leveraged AWS RDS, S3, Secrets Manager, Lambda for scalable data management.
- Established CI/CD pipelines with Jenkins and Docker for faster deployments.
- Ensured reliability through Splunk monitoring and Sonar code quality.
- Supported legacy AppStore pages with SFB-Toolkit during migration and MFE integrations.
CRO - Marketplace
ADP Pvt. Ltd. | Dec 2019 – March 2024
Role: Team Lead (Led a team of 4)
Multi-region AppStore platform showcasing partner applications across industries. Delivered
targeted experiments, personalization, and compliance-aligned enhancements to optimize
engagement, retention, and conversion.
- Led a cross-functional team of 4 to deliver CRO A/B testing, promotional components, and MVP
rollouts.
- Designed and maintained a reusable code library for CRO experiments, enabling scalable
deployment.
- Developed dynamic component templates, reducing development effort by ~40%.
- Implemented contextual field labeling and governance documentation in Confluence.
- Partnered with UX teams to refine user flows and improve engagement and retention.
- Integrated custom GTM tags to support marketing campaigns and analytics tracking.
- Deployed consent banners across platforms to ensure GDPR/privacy compliance.
- Researched APIs/tools such as VWO, Terminus, and Coveo ML for campaign automation and
personalization.
CMS Evaluation & Composable Architecture
ADP Pvt. Ltd. | Jan 2024 – June 2024
Role: Individual Contributor / Technical Evaluator
Evaluated headless CMS platforms to enable a composable AppStore storefront architecture,
streamline dynamic content delivery, and reduce dependency on AppDirect.
- Assessed Sanity and Strapi for headless CMS integration, focusing on flexibility and
governance.
- Identified architectural fit for composable storefronts and reduced development effort.
- Documented findings and presented feasibility outcomes to stakeholders.
- Finalized Sitecore as the CMS for the composable AppStore implementation.
- Contributed to the foundational content strategy and integration approach for the new
AppStore.
TotalSource – ADP Marketplace
ADP Pvt. Ltd. | July 2025 – Present
Role: Individual Contributor
Adapted MDF technology and project structure during a transition, owning development,
maintenance, and version upgrades aligned with ADP host application standards.
- Developed and maintained the MDF-based codebase to ensure smooth continuity.
- Performed MDF version upgrades in line with host application standards.
- Implemented federation and service integrations with backend and DevOps teams.
- Maintained Docker containerization and CI/CD pipeline builds with parameterized
configurations.
- Managed environment upgrades from lower tiers through production while ensuring stability
and compliance.